The Mastery-Led Journey: How Skill-Acquisition Is Replacing Passive Sightseeing in 2026
The American Express 2026 Global Travel Trends Report identifies Sight-Doing as a defining travel trend: 76% of global respondents say skills gained on a trip last longer than any material souvenir, and 79% of Millennials and Gen Z actively seek local workshops on their travels. This is the specialist guide to building a mastery-led journey, what separates genuine access to masters from packaged tourist workshops, and how itineraries are designed around what you want to bring home.
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